Backlink Management Course with Greg Gifford

For 16 years, Greg has been doing SEO for businesses in different verticals to boost their visibility in search results. In this free short specialized course, you’ll learn all about backlink management and link building.

• Backlink management basics
• In this lesson, Greg instructs on the basics of SEO backlinks and why SEO and backlinks are one of the cornerstones of online success. You'll learn about backlink management and link building, and find out why they're an important piece of the SEO puzzle.
• Types of links
• Learn about the different types of backlinks in SEO and which of them deserve your attention as you create content that excels.
• Link research
• Greg shows you how to do effective backlink research and why it's key to backlink management. Finding high-quality backlinks is your goal. In this lesson, you will find the tools that can help you with this.
• Competitive analysis
• In this lesson, you'll learn how to find competitors' backlinks, how to do SEO backlink analysis on them, and how to use that information to develop your own SEO backlink strategy.
• Penalty recovery
• In this backlinks SEO tutorial, you'll find out how to stay clear of trouble with Google and what to do if you accidentally get penalized.
• Link building strategies
• Learn how to structure a well-designed SEO backlink strategy as Greg takes you through tactics that work for SEO professionals.
• Link building campaign
• You need to have an organized link building campaign to get the quality backlinks you're looking for. Learn here how to structure your campaign for success.