Sport Business Management

Overview

Syllabus

Courses

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  4 weeks, 3-5 hours a week, 3-5 hours a week

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  Analytics have revolutionized sport, providing a competitive advantage to organizational decision-making both on and off the field. This course introduces best practices utilized by data analysts in sport business analytics. The course touches on sports data collection, fact finding, visualization, and metrics that guide strategic decision-making in the sport industry. This course will touch on many aspects of the sports industry, including professional sports. You do do not need a comprehensive background in data science, computer science/Python, or machine learning to complete this edX course.

  Through the duration of this self-paced, online course, learners will:

  • Identify the concepts and characteristics of sports analytics in the sporting industry, historically and today.

  • Interpret aspects of analytics in the sporting industry (e.g., the impact of analytics in sport, player data points, athlete performance data tracking, organizational key performance indicators, etc.)

  • Comprehend and engage in critical thinking with analytic topics in the sporting industry.

  • Obtain a perspective of the growing trend and field of sport analytics.

  • Gain insight on the strategies, analytical techniques, and concepts used to evaluate players, team performance, and front-office strategies.

  • Discuss topics related to sport analytics

  • Utilize data analysis and statistical analysis techniques to identify problems and propose innovative solutions for improving performance both on the field and in sport management.

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  4 weeks, 3-5 hours a week, 3-5 hours a week

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  Sports have long been a cornerstone to our society, but only in recent history has the business of sport truly monetized, with an expected value in 2021 of over $500 Billion USD. Ticket sales, corporate partnerships, sports marketing, sponsorships, merchandise, sports media and broadcast rights, product licensing, and other areas of revenue generation allow fans to be a part of the entire experience, both in the stadium and outside of sporting events. This course mainly focuses on professional sports organizations, rather than high school, collegiate and international sports; entrepreneurship; or esports.

  This course is taught by professionals from across different areas of the industry, and provides a foundation in the principles and significance of sales and revenue generation in the business of Sport through a mix of theoretical fundamentals and real-world, practical application. It is the second of three online courses in the Sport Management Professional Certificate. The course will touch on ticket sales, corporate sales, and group sales. It will also cover elements of being a sales manager and characteristics of successful sales people in the sports management field. It covers key sales and revenue generation elements such as:

  • The Sports Sales Process

  • Relationship-Building

  • Customer Service

  • Business Development

  Completion of this course will provide learners with the essential skills and critical thinking to become successful sales executives in the field of Sport, and verified track learners are able to complete graded coursework and assessments to earn a verified certificate. Enrollment and completion of all three courses with a passing grade is required to earn the Sport Business Management Professional Certificate.

  (This course is not a standalone sport management program, part of a sports management major, or sport management degree program, including an Associate’s or Bachelor’s degree, and currently cannot be transferred for University of Alaska Fairbanks credit hours or accreditation.)

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  4 weeks, 3-5 hours a week, 3-5 hours a week

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  Most people want to work in a career they are passionate about which is what draws many people to the highly competitive field of sport business, or what is commonly known as sports management. This course is rooted in traditional business foundations as they apply to the sport business realm and is taught by professionals who are all working in, or have worked in, the sport business field in connection to sports teams, sporting events, and athletic administration.

  This course is an introduction to career opportunities and pathways, professional development, and opportunities within the sport management field, and is the first course in a professional certificate in sport business management. (It is not, however, a standalone sport management program or sports management degree program.)

  Course participants will learn about the complexity and intricacies within the landscape of the sports industry. Professional Sports, International sport, collegiate sport, and interscholastic sport will all be covered. Students will explore their own interests and strengths to create a baseline understanding of the sports industry as a whole and set the stage for a career path to sports management jobs such as sports agents, account managers, public relations, event coordinators, marketing managers, operations managers, sales representatives, athletic directors and more.

  Primary focus of the coursework is on introducing:

  • Segments of the sports industry such as professional sports teams and franchises, sports leagues, collegiate, and high school and youth sports.

  • Career concentration areas within the sport management field such as sales, sponsorship, sport marketing, facility management, sport administration and governance, and event management and event planning.

  • Real-world strategies for professional development and networking

  • Compare and contrast skills in various segments of the sport industry

  • Identify common places where you can find jobs in the sport industry

  • Apply networking and professional development techniques for breaking into the sport management field

  • Discuss future trends in the sport industry

Taught by

Jon Nachtigal, Travis Misner, Michelle Gulino, Cole McKeel and Peggy Keiper

Tags

• united states