Marketing to the Bottom of the Pyramid

Offered By: Acumen Academy

Course Description

Overview

In this 4-module course, you’ll learn the 4Ts Framework (Truth, Trust, Tribes, and Trials) to help you deliver new solutions to customers living in emerging markets. You’ll explore and discuss case studies from Sanergy, an innovative company working to improve sanitation in urban slums and an Acumen investee. Through a deep examination of personal behavior and worldview, you will learn the role of emotions in customer decision-making, and reflect on ways to treat customers with dignity and respect.

Syllabus

LEARNING TOOLS
SECTION 1: INTRODUCTION TO THE COURSE
SECTION 2: TRUTH
SECTION 3: TRUST AND TRIBES
SECTION 4: TRIALS

Taught by

Seth Godin, Mary Pat Ryan and Lindsay Stradley

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