Marketing Strategy with Advertising Week and Raja Rajamannar
Offered By: AW Learn via FutureLearn
Course Description
Overview
Create effective marketing campaigns and develop skills in strategic marketing
Discover marketing strategy with teaching from Mastercard global CMO, Raja Rajamannar, and marketing experts at Advertising Week.
Discover marketing strategy with teaching from Mastercard global CMO, Raja Rajamannar, and marketing experts at Advertising Week.
Syllabus
Courses under this program:
Course 1: Quantum Marketing with Raja Rajamannar
-Chief marketing officer Raja Rajamannar on his personal view on what marketers need to know to be successful tomorrow.
Course 2: Marketing Strategy with Advertising Week
-From Tesla to Mastercard, analyse how marketing strategy has defined the success of some of the world’s biggest brands.
Course 3: Strategic Brand Management with Advertising Week
-Discover the secret to great brand management and learn how to implement an innovative, long-term brand strategy.
Course 4: Content Marketing Strategy with Advertising Week
-Learn content marketing strategy from the best in the business, with insights from Nike, Goop, Glossier, Burger King and more.
Course 1: Quantum Marketing with Raja Rajamannar
-Chief marketing officer Raja Rajamannar on his personal view on what marketers need to know to be successful tomorrow.
Course 2: Marketing Strategy with Advertising Week
-From Tesla to Mastercard, analyse how marketing strategy has defined the success of some of the world’s biggest brands.
Course 3: Strategic Brand Management with Advertising Week
-Discover the secret to great brand management and learn how to implement an innovative, long-term brand strategy.
Course 4: Content Marketing Strategy with Advertising Week
-Learn content marketing strategy from the best in the business, with insights from Nike, Goop, Glossier, Burger King and more.
Taught by
Ruth Mortimer and Brendan Porter
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