Zone to Win

Explore Geoffrey Moore's influential business strategy "Zone to Win" in this 58-minute conference talk from GOTO Accelerate 2016. Delve into disruptive innovation, catching the next wave, and the three horizons of growth. Examine the J Curve of innovation, conflicts in organizational structures, and budgeting challenges. Learn about the Zone Offense strategy and analyze Microsoft's experiences with success and failure. Gain insights from Moore's decades of high-tech advisory experience, building on his seminal works like "Crossing the Chasm" and "Escape Velocity." Understand how to navigate the complexities of modern business landscapes and position your organization for success in rapidly evolving markets.

Intro
Disruptive Innovation
Catching the Next Wave
Three Horizons
J Curve
Innovation
Conflicts
Budgeting
Zone Offense
Microsoft
Failure
Failure Mode