Working Backwards from the Customer

Discover the innovative "Working Backwards" process used by Amazon in this conference talk from the WeAreDevelopers Conference 2017. Explore how Amazon's organizational structure aligns with its services, enabling rapid innovation at scale. Learn why every project at Amazon begins with writing a press release and how this customer-centric approach keeps the focus on meeting user needs. Gain insights into real-world examples of the "Working Backwards" process, understand the limitations of traditional user stories, and see how powerful sentences can drive product development. Delve into concepts like Box Size Teams, Amazon Web Services, and Amazon Leadership Principles. Get practical advice on implementing this approach, including tips on creating press releases, handling constraints, and iterating through mockups. Enhance your product development skills and learn to prioritize customer obsession in your projects.

Intro
The problem
What are user stories
User story example
Power user example
Other random examples
Is this a larger idea
User stories are not the right tool
Limitations of single sentence
Powerful sentences
Box Size Teams
Amazon Web Services
Amazon Leadership Principles
Custom Obsession
Working Backwards Process
Press Releases
Summary
Follow up
How to start
Quote by Amazon
Partners
Constraints
Process
Questions
Mockups
Looping
Recap