Words That Work - A Workshop

Discover the power of language in business, economics, and politics through this insightful workshop led by renowned pollster Frank Luntz. Explore the 50 most impactful words and phrases to incorporate into your communication, as well as 50 terms to avoid. Gain valuable insights into crafting effective messages, analyzing political speeches, and understanding the nuances of public opinion. Learn how to ask rhetorical questions, acknowledge concerns, and address controversial topics such as education and social media. Examine the impact of media on political processes, and understand the importance of commitment and responsibility in leadership. Delve into polling techniques, identity politics, and the art of persuasive rhetoric to enhance your communication skills and influence in various professional and political contexts.

Introduction
Bernie Sanders
Ask a rhetorical question
Acknowledge the concern
The education scandal
Meaningful measurable track record
The consequences of failure
Most divided states
Social media
The media
The political process
You begin in presentation
The Milken Institute example
Commitment
Polling
AOC
CEO
Demonization
Identity Politics
Rhetoric
Responsibility