Why Nations Should Pursue Soft Power

Explore the concept of "soft power" in international relations through this 19-minute TED talk by Shashi Tharoor. Discover how India is emerging as a global superpower not just through traditional means, but by leveraging its cultural influence worldwide. Learn about the importance of a nation's ability to shape global opinions and preferences through food, music, technology, and entertainment industries like Bollywood. Understand why, in the long term, a country's cultural impact may be more significant than its military might. Gain insights into how nations can effectively use soft power to enhance their global standing and influence. This thought-provoking presentation challenges conventional notions of national power and offers a fresh perspective on international diplomacy and cultural exchange.

Why nations should pursue "soft" power | Shashi Tharoor