Why Machine Learning is a UX Problem

Explore the intersection of Machine Learning and User Experience in this 24-minute conference talk from Awwwards Conf Amsterdam. Join Joël Van Bodegraven and Pedro Marques from Adyen as they delve into artificial intelligence, its impact on UX, and the evolving roles of design and development in the face of technological advancements. Gain insights into the nature of AI, intelligence across various forms, and the challenges posed by machine learning in user interface design. Learn about key concepts such as responsive design, transparency, decision fatigue, and the importance of maintaining user control. Discover how to approach design challenges in the age of AI and develop a research-oriented mindset to create more effective user experiences.

Intro
Agenda
What is AI
What is intelligence
Plant intelligence
AI
Its not science per se
What is Machine Learning
AI and UX
The New Villain
Responsive Design
Our Challenge
Design Challenges
Transparency
Sense of Control
Decision Fatigue
Confusion Matrix
Research Mind