Why It's So Hard to Make Healthy Decisions

Explore the challenges of promoting healthy decision-making in this 17-minute TED Talk by David Asch. Delve into the complexities of human behavior and learn why providing information alone is often insufficient to change health-related habits. Discover innovative approaches to harness innate human irrationality for positive behavior change in health and healthcare. Gain insights into the disconnect between knowledge and action, and understand why substantial improvements in health outcomes require a deeper understanding of human psychology and decision-making processes.

Why it's so hard to make healthy decisions