Why Gen Z Don't Exist - At Least Not the Way You Think

Explore a thought-provoking TEDx talk that challenges conventional wisdom about generational categorizations, particularly focusing on Gen Z. Delve into Thomas Erikson's research, which suggests that our understanding of generational traits may be fundamentally flawed. Examine how birth year-based categorizations might lead to misinterpretations of younger generations' true personalities. Learn from Erikson, a Swedish behaviorist and bestselling author, as he shares insights gained from his extensive work on human behavior and communication. Discover the potential consequences of misunderstanding Gen Z and consider a more nuanced approach to understanding generational differences. Gain valuable perspectives on effective communication, self-awareness, and the importance of avoiding stereotypes in our interactions with different age groups.

Why Gen Z don’t exist – at least not the way you think. | Thomas Erikson | TEDxAthens