Why Companies Can't Design Sustainable, Eco-Friendly Products

Explore the challenges of designing sustainable, eco-friendly products in this 22-minute industrial design analysis video. Delve into the complex system of product creation, examining the impact of the Industrial Revolution, the allure of scale, and the "move fast and break things" mentality. Investigate the importance of holistic systems, material sourcing, and the difficulties in measuring sustainability. Learn about the surprising benefits of plastic, mismatched incentives, and the roles of customers, designers, companies, and lawmakers in the sustainability puzzle. Gain insights into the complexities of creating environmentally responsible products and consider potential solutions for a more sustainable future.

Intro
The Industrial Revolution
The Allure of Scale
Move Fast and Break Things
Why A Holistic System Is SO Important
Materials and Sourcing
Sustainability is HARD To Measure
Plastic is Kind of Amazing
Mismatched Incentives
Customers At Fault
Convenience Is King
The Path of Least Resistance
Designers/Engineers Are At Fault
Companies Are At Fault
Lawmakers Are At Fault
Are We Doomed?