Why Can Athletes Brand Themselves Better Than Startups
Offered By: Web Summit via YouTube
Course Description
Overview
Explore the intriguing world of personal branding in sports as UFC fighter Paige VanZant, big wave surfer Garrett McNamara, Sports 1 Marketing's David Meltzer, and Off The Ball's Ger Gilroy discuss why athletes can brand themselves more effectively than startups. Delve into topics such as the transition from athlete to brand, the power of social media in personal branding, and the unique advantages athletes have in building their image. Gain valuable insights on leveraging Instagram and other platforms for brand growth, and discover practical advice for startups looking to enhance their branding strategies. Learn from these successful sports personalities as they share their experiences and tips for creating a strong personal brand in the competitive world of athletics and beyond.
Syllabus
Intro
Paige Van Zant
When do you become somebody other than a surfer
How do you describe yourself now
What do you credit it to
Whats next for you
Advice for startups
Social media
Instagram
Taught by
Web Summit
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