Why Business Cases are Toxic

Explore the toxic impact of business cases on project environments in this 42-minute conference talk from GOTO Amsterdam 2018. Discover how traditional business cases hinder autonomy, mastery, and purpose in the workplace. Learn why focusing on delivering features instead of customer value creates a toxic atmosphere. Examine alternative approaches to project management that prioritize metrics and value creation. Gain insights into cultural index theory, uncertainty avoidance, and the importance of meaningful metrics in driving successful outcomes. Uncover strategies for fostering a more motivating and purposeful work environment beyond the constraints of conventional business cases.

Intro
Culture
Cultural Index Theory
Uncertainty Avoidance
Why are business cases so bad
What is a business case
Todd Little Troy McGinnis
Zoolander
Money
Success Features
UX People
Content Not Counts
What is the Alternative
Metrics
Business Case Metrics
Whats your metric
Spoiler
The One Point One Factor
Current Metrics
What is the Value
Using Metrics
One Last Count