Why Ad Creative Matters - Unite Now 2020

Explore the critical role of ad creative in user acquisition through this 33-minute conference talk from Unite Now 2020. Gain insights into best-in-class examples, latest benchmarks, and creative best practices for effective advertising. Discover the impact of ad creative on performance, learn about modern UA Manager workflows, and understand the power of brainstorming and collaboration. Examine case studies from Tripledot's Woodoku and Shark Jump's Castle Fusion. Analyze benchmark insights for puzzle and casual games on iOS and Android platforms in the US market. Enhance your advertising strategies with expert advice from Unity's Christian Afif and Henry Rull.

Intro
Impact of ad creative on performance
The formula
Creative marketing agencies' workflow
A modern UA Manager workflow
Channel your inner Don Draper - Creative marketer
The power of brainstorming
Collaborate & Communicate
Creatives within Unity Ads
Experiment and be smart
Tripledot - Woodoku (Puzzle)
Shark Jump - Castle Fusion (Casual)
Creative Best Practices
Benchmark insights
Benchmark Report
Puzzle Benchmarking - iOS (US)
Casual Benchmarking - Android (US)
Wrap-up