Which Privacy and Security Attributes Most Impact Consumers' Risk Perception and Willingness to Purchase IoT Devices

Explore a 15-minute IEEE conference talk examining the privacy and security attributes that significantly influence consumers' risk perception and willingness to purchase Internet of Things (IoT) devices. Delve into a presented study task that investigates a subset of label factors and attributes with concrete values. Discover insights on risk perception differences between smart speakers and other devices, the impact of device recipients on risk assessment, and consumer reactions to information about average patch times and data collection purposes. Analyze misconceptions surrounding the term "patch" in relation to security, and learn about the effectiveness of labels in informing consumers about IoT device security and privacy.

Intro
Perceived risk and willingness to purchase
Presented study task
We selected a subset of the label factors
We chose attributes with concrete values
Higher risk perception for smart speaker
Device recipient did not impact the risk perception
Insufficient Information for Average Time to Patch
Lack of Trust for the purpose of Data Collection
Misconception: "Patch" indicates less security
Expanded view for additional information
Label is an effective way to inform consumers