When Should a Company Take a Stand? Navigating Corporate Activism in Challenging Times

Explore the complex decision-making process CEOs face when considering whether to take a stand on societal issues in this 49-minute video from The Aspen Institute. Delve into the trust dynamics between employees and employers, examining research that shows a majority of workers trust their companies to take action on social challenges. Analyze the risks and rewards of corporate engagement in an era of deep political and social polarization. Gain insights from two CEOs who have navigated some of society's toughest challenges as they reflect on when and how to engage on contentious issues. Consider the critical importance of CEO responses during challenging times and the expectations placed on business leaders to address societal concerns.

When Should a Company Take a Stand?