What Successful Product Managers Do Differently in Free-to-Play Games

Discover the key strategies that set successful product managers apart in the free-to-play gaming industry through this 28-minute GDC conference talk. Explore real-life examples from Rovio's Michail Katkoff as he deconstructs five critical areas where top product managers excel. Gain insights into the core loop of free-to-play games, learn how to identify low-hanging fruit opportunities, and understand the importance of turning numbers into compelling stories. Examine case studies from popular titles like Angry Birds Match, Army Attack, and Dawn of Titans. Uncover valuable lessons on knowledge leveraging and market adaptation, including a focus on Clash of Clans' success in Japan. Enhance your product management skills and learn to drive success in the competitive world of free-to-play game development.

Intro
The Core Loop
What Do Product Managers Do
Normal Process
LowHanging Fruit
Angry Birds Match
Army Attack
Dawn of Titans
Turning numbers into a story
Clash of Clans and Japan
Knowledge Leveraging
Questions