What's New in Adobe Illustrator - Branding and Packaging Design

Explore the latest features of Adobe Illustrator in this comprehensive video tutorial led by graphic designer Julia Vaca. Learn how to elevate your small business branding and packaging process through practical demonstrations and expert insights. Discover techniques for understanding brand identity, creating color palettes using Adobe Capture, and designing logos. Dive into advanced features like 3D and Materials, including bevel and inflate effects. Master the art of applying color schemes, adding 3D lighting, and creating branding shapes. Gain hands-on experience in designing packaging using the revolve tool, adjusting material colors, and fine-tuning your designs. By the end of this 1 hour and 54-minute session, acquire valuable skills to enhance your graphic design capabilities and take your branding projects to the next level.

Start
Introduction
Today’s topics
Understanding a brand before designing
Today’s design theme
Select same font family options
Creating a color palette with Adobe Capture
Creating the logo
fonts.adobe.com
Activate 3D and Materials
3D Materials
Bevel
Inflate
Adding a color scheme
Adding 3D and lighting with the colors
Branding shapes
Making the shapes 3D
Designing packaging
Revolve
Colors and materials
Adjusting material colors
Duplicating and resizing
Recap of everything covered