Creativity vs. Timing: The Key to Successful Innovation

Explore the critical interplay between creativity and timing in innovation during this thought-provoking 17-minute Web Summit talk. Delve into SYLVAIN founder and CEO Alain Sylvain's compelling argument that even the most brilliant ideas can falter if introduced at an inopportune moment. Gain insights on how companies can accurately gauge cultural readiness for new concepts without being sidetracked by constant novelty, and discover strategies for aligning creative endeavors with optimal market conditions to maximize impact and success.

What matters more: creativity or timing?