What Big Brands Want from Enterprise

Explore the future technology needs and strategies of global corporations in this 16-minute conference talk from Collision. Join Alan Boehme, CTO of The Coca-Cola Company, as he discusses how Coca-Cola is collaborating with startups to drive innovation. Discover insights on the history of computing, current trends, challenges, and opportunities in the tech industry. Learn about platforms, crowdsourcing, and the importance of storytelling in business. Gain valuable knowledge about Coca-Cola's Bridge Program and how big brands are adapting to the rapidly evolving technological landscape.

Intro
CocaCola
History of computing
Trends
Challenges
Opportunities
Platforms
Crowdsourcing
Working with startups
Tell a story
Bridge Program
Conclusion