Sharing Your Science with the Media - Effective Communication Strategies for Researchers

Discover effective strategies for communicating scientific research to the media in this 58-minute webinar. Learn how to prepare for newspaper, TV, and radio interviews, respond to unexpected reporter inquiries, and build lasting relationships with journalists. Explore techniques for crafting compelling messages, using relatable language and metaphors, and tailoring your communication to different audiences. Gain insights on handling challenging situations, such as addressing misreported information or discussing sensitive topics. Acquire practical tips for becoming a trusted resource and expert in your field. Delve into the importance of understanding your audience, including journalists and the general public. Get guidance on when to contact PR departments, how to eliminate jargon, and how to gauge a journalist's comprehension of your work. Prepare for various media formats, including radio and TV interviews, and access valuable resources to enhance your science communication skills.

Introduction
How do you know if your research is newsworthy
How do you share your research
Crafting a message
What is your message
What we know
Context
Example
Takehome Message
Positive Message
Great Message
Great Opportunity
Language
Relevance
Social Math
Metaphors
Know your audience
Do they work
Reporters are calling
You dont know how to answer it
You can tell them but
On the record
Bad news
Sometimes journalists get things wrong
What happens if youre discussing
Do your homework
Be prepared
Being a resource
Expert on issues
Longterm relationships
Relax
Whats Next
Resources
Join the Sharing Science Network
Get More Information
Questions
Curriculum
Outreach
Specific News Outlets
When to Contact PR
Housekeeping
Expertise
Journalists and the public
Who are the real audiences
General questions
Your expertise
Resources for journalists
Research institutions
Blogs
Reading Ease
Eliminating Jargon
How can you tell if a journalist understands what youre saying
How should you prepare for a radio or TV interview