Effective Social Media Strategies for Scientists

Discover effective strategies for scientists to leverage social media in this informative webinar featuring Dr. Paige Jarreau. Learn why and how to use social media for scientific communication, establish meaningful dialogues, and engage audiences. Explore the science behind social media, identify the best platforms for your goals, and understand the science media ecosystem. Gain insights on creating a personal science blog, building an online following, and addressing privacy concerns. Master the art of strategic communication, including optimal posting times and audience targeting. Enhance your ability to share scientific knowledge and connect with diverse audiences through social media platforms.

Introduction
Presenters
What is Social Media
Why Use Social Media
Using Social Media as a Scientist
Establishing a Dialogue
Deficit vs Engagement
Deficits
Science of Social Media
Best Social Media Outlets
Audience
What do you want
Time
Social Media
Strategic Communication
Blogging
Science Media Ecosystem
Who reads science blogs
How to create a personal science blog
How to decide what to blog about
Housekeeping
How to build an online following
How bad is it to have an account
Privacy concerns
Social media is personal
Ethics and privacy
Best time to post
Being conscious of your audience
The best time to tweet