Science Communication Essentials for Successful Storytelling

Learn essential science communication techniques for effective storytelling in this one-hour webinar. Explore key components of successful communication, including audience selection, message crafting, and storytelling strategies. Discover how to frame research for specific groups, understand news style and the inverted pyramid, and develop compelling elevator pitches. Gain insights into the neuroscience of storytelling and practical tips for message development. Presented by AGU's Sharing Science program, this webinar equips participants with valuable skills to enhance their scientific communication and storytelling abilities.

Intro
AGU's Sharing Science program
First, identify
Framing your research: why should your message matter to this group?
Speak the same language
What is a message?
Understanding news style
News style: The inverted pyramid
Messaging for the media
Key Components
Find Shared Values
The Flow of Your Meetings
Why tell stories?
HOW STORYTELLING AFFECTS THE BRAIN
What's in a story? You don't have to be Stephen King!
Some message-development tips
Crafting an elevator pitch
More AGU Storytelling...