How to Prepare for an AGU Press Conference

Learn how to effectively communicate scientific research to the media in this 30-minute webinar from AGU. Discover the essentials of preparing a compelling press conference presentation, including crafting an inverted pyramid news style, creating visually appealing slides, and handling questions from journalists. Gain insights into press event types, day-of logistics, and post-conference follow-ups. Explore best practices for content creation, slide design, and appropriate attire. Understand the importance of on-the-record interactions and learn valuable resources for ongoing media engagement from AGU's Public Information Team.

Intro
Press at Fall Meeting
Press event types
News style: The inverted pyramid
Create a presentation for the press
Presentation content
Example from 2018 Fall Meeting
Consider the words you use
Keep slides simple and visually appealing
Graphics
Illustrations
Graphs and charts
Slide layout
Resist the urge to collage!
Searching for photos on Google
Preparing for questions
What to say if you don't know the answer
What to bring
What to wear
Press conference and workshop format
What is on the record ?
How many journalists will come?
The story continues
What's next?
Resources
The AGU Public Information Team