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Web Summit 2014 - Tumblr's Impact and Brand Relevance

Offered By: Web Summit via YouTube

Tags

Digital Marketing Courses Entrepreneurship Courses Social Media Courses Business Strategy Courses Brand Management Courses

Course Description

Overview

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Explore the insights from Web Summit 2014's Day Three panel featuring CNBC's Seema Mody, Tumblr's David Karp, and American Express's John Hayes. Delve into Tumblr's impact on Yahoo, strategies for maintaining brand relevance, and attracting new customers in the digital age. Learn about Tumblr's investment in video content and its partnership with American Express. Gain valuable advice on selling your company and discover the top three qualities to look for in an entrepreneur. This 17-minute conference talk offers a wealth of knowledge for business leaders, marketers, and aspiring entrepreneurs seeking to navigate the ever-changing landscape of digital media and brand management.

Syllabus

Intro
Tumblrs impact on Yahoo
Maintaining brand relevance
Staying young and relevant
Attracting new customers
Tumblr investing in video
American Express and Tumblr partnership
Advice on selling your company
Top 3 things to look for in an entrepreneur


Taught by

Web Summit

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