Split Second Decisions - Marketing in Real Time

Explore real-time marketing strategies in this 24-minute Web Summit 2014 conference talk featuring Spencer Reiss from WIRED, Amit Avner from Taykey, and David Graham from Coca-Cola Company. Dive into topics such as the comparison between traditional and real-time marketing, Coca-Cola's approach, and the concept of a marketing "War Room." Gain insights into market research techniques, dashboard utilization, and methods for uncovering valuable insights. Examine real-time marketing use cases, CPMs, public relations strategies, and damage control tactics. Discuss the pros and cons of in-house versus agency marketing, automation processes, client relationships, and the role of social media in modern marketing campaigns. Learn how to make split-second decisions and adapt marketing strategies in real-time to stay ahead in today's fast-paced digital landscape.

Intro
TB vs RM
CocaCola
The War Room
Inside Market Research
Dashboard
Insights and Research
How to find insights
Real time marketing use cases
CPMs
Public Relations
Damage Control
Inhouse vs Agency
Automation
Response
Clients
Social Media