What Millennials Want - Marketing Strategies for the Digital Generation

Explore the insights shared by industry experts on marketing to Millennials in this 19-minute conference talk from Web Summit 2014's Marketing Summit. Gain valuable perspectives from Brian Lovell (Red Interactive Agency), Jane Mcdaid (Thinkhouse), Philippe Von Borries (Refinery29), and Justin Cooke (Tunepics) as they discuss what makes Millennials connect with brands. Discover the success story behind Refinery29's growth and understand the key factors that resonate with this influential demographic. Delve into topics such as media representation, brand credibility, team diversity, corporate social responsibility, and the role of brand guardians. Learn about the importance of innovation, developing a strong business manifesto, and the impact of celebrity endorsements in capturing Millennial attention. Acquire actionable strategies to effectively engage with this generation and adapt your marketing approach to meet their unique preferences and values.

Introduction
What makes Millennials love brands
Building Refinery29
What Millennials Want
Media Representation
Brand Credibility
Team Diversity
CSR
Brand Guardians
Innovation
Business Manifesto
Celebrity Endorsement