Digital Marketing Strategies for the Mobile Era - Kraft Foods Case Study

Explore the future of marketing and consumer engagement with Kraft Foods' VP Global Media & Consumer Engagement, B. Bonin Bough, in this insightful 22-minute conference talk from Web Summit 2014's Marketing Stage. Discover how mobile devices are reshaping the industry, learn strategies for cultural transformation within organizations, and understand the importance of nurturing new talent. Gain valuable insights on unlocking greater value, the concept of "hacking humanity," and the impact of cultural shifts on business practices. Delve into the evolving business of snacking and how it relates to modern marketing approaches in this thought-provoking presentation.

Introduction
Mobile Devices
Change the Culture
Build a New Generation
Unlock Greater Value
Hacking Humanity
Hack Culture
Business of Snacking