Sparking and Sustaining Action in Digital Advocacy - Beyond Likes and Shares

Explore effective strategies for digital advocacy in this insightful conference talk. Learn how to move beyond superficial engagement metrics and inspire sustained action for social causes. Discover the power of "Tiny Habits" behavior model and its application to humanitarian and global development campaigns. Gain valuable insights into designing impactful communication, advocacy, and fundraising strategies. Examine real-world examples, including UNICEF's response to the Zika virus crisis in Brazil and the Team UNICEF Olympic campaign. Acquire practical tools and tips to strengthen advocacy evaluation plans and create meaningful, long-lasting engagement. Delve into the role of behavior design in digital advocacy and understand how to spark and sustain action for your cause.

We Can Do Better Than Likes and Shares: What Advocates Need to Know to Spark and Sustain Action