Visual is the New Text
Offered By: Web Summit via YouTube
Course Description
Overview
Explore the shift towards visual content in social media with Facebook's VP EMEA Nicola Mendelsohn and industry expert Kate Bulkley in this insightful Web Summit talk. Delve into the increasing dominance of video, Facebook's video-centric product development, and exclusive content commissioning strategies. Examine the value proposition for advertisers, the evolution of TV advertising, and Instagram's role in the visual revolution. Gain perspectives on overbranding concerns and privacy considerations in the rapidly changing landscape of digital media.
Syllabus
Introduction
More and more video
Video centric products
Exclusive commissioning
Value to advertisers
TV advertising
Instagram
Overbranding
Privacy
Taught by
Web Summit
Related Courses
Content Strategy for Professionals: Engaging AudiencesNorthwestern University via Coursera Social Media for Journalists: The Basics
Independent Community Journalism: Digital and Social Media
Cardiff University via FutureLearn Informer et communiquer sur les réseaux sociaux
First Business MOOC Creative use of Tablets in Schools
European Schoolnet Academy via Independent