Video Killed the TV Ad

Explore the future of visual advertising in this 21-minute conference talk featuring Andreas Goeldi, Sarah Wood, and Jonathan Cloonan. Delve into the rise of video content and its impact on traditional TV advertising. Examine the key players in the video advertising industry, including YouTube and Facebook, and discover the companies driving innovation in this space. Learn about the differences between views and engagement, the challenges faced by the ecosystem, and the factors that contribute to content shareability. Analyze various distribution platforms and their unique characteristics. Gain insights into the content stack and understand the power of digital in shaping the future of advertising. Uncover the ultimate ambitions of video advertising companies and how they are revolutionizing the industry.

Intro
Video killed the TV ad
Views vs engagement
Challenges of the ecosystem
What drives shareability
Different distribution platforms
The content stack
The power of digital