Venture Design - From Zero to Launch

Discover how to leverage design to propel your new venture with lower risk, better outcomes, and a shorter time to market in this insightful 27-minute conference talk by Ethan Imboden, Head of Venture Design at Frog Design. Learn about the principles of venture design, explore real-world examples, and understand the importance of engagement over presentations. Gain valuable insights into the creative process and see how these concepts are applied through the New Matter case study. Whether you're launching a startup or developing a new line of business within a major corporation, acquire essential knowledge to transform your ideas into successful ventures.

Intro
Who is Ethan
Fraud Ventures
Principles
Example
Engagement over presentations
Creative genius
New Matter example
Conclusion