Value Proposition and Tailoring Your Message to Specific Audiences

Explore key business concepts of Value Proposition and Customer Segment in this 1-hour seminar led by Peter Fiske. Learn how to apply these principles beyond business to strategize scientific research, job searches, and personal relationships. Discover the Business Model Canvas, understand customer profiling and value mapping, and gain insights into effective value propositions. Engage in practical games and exercises to reinforce learning. Conclude with guidance on shaping your pitch and addressing various customer segments, enhancing your ability to tailor messages for specific audiences in both professional and personal contexts.

Introduction
Upcoming Webinars
Introducing Peter
Technology Commercialization
Innovation vs Invention
Business Model Canvas
What is the Business Model Canvas
What is a Customer Segment
Value Proposition
Science and Technology
Customer Profile
Games
Customer Profiling
Value Mapping
Customer Segments
The Value Proposition
What Makes a Good Value Proposition
Game
Pain
Benefits
How do I show up
Questions
Conclusion
How to Shape Your Pitch