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How Data Science, Machine Learning, and AI are Transforming the Consumer Experience

Offered By: Paul G. Allen School via YouTube

Tags

Data Science Courses Artificial Intelligence Courses Machine Learning Courses Digital Marketing Courses Anomaly Detection Courses Customer Engagement Courses

Course Description

Overview

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Explore how data science, machine learning, and artificial intelligence are revolutionizing consumer experiences in this insightful one-hour colloquium presented by P. Anandan from Adobe Systems. Gain valuable insights into Adobe's business strategies, delve into their suite of analytics tools, and understand the impact of data-driven approaches on customer engagement. Learn about Adobe's Research Lab initiatives, witness a demonstration of anomaly detection in Adobe Analytics, and engage in a thought-provoking discussion on the interplay between data and research in shaping the future of consumer interactions.

Syllabus

Introduction
Background
Adobes Business
Adobe
Analytics
Campaign
Media Optimizer
Audience Manager
Customers
Data
Adobe Research Lab
Adobe Analytics
Anomaly Detection
Demo
Content
Messages
Questions
Data vs Research


Taught by

Paul G. Allen School

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