Using Propaganda Techniques to Instill a Culture of Security

Learn how to effectively use propaganda techniques to foster a security-conscious culture in this 48-minute conference talk from Hack3rcon 2014. Explore the origins and types of propaganda, including white, black, and grey examples. Discover practical implementation strategies, such as logical arguments, appealing to desires, and repetition. Examine historical case studies like the Civil Rights Movement and Women's Suffrage to understand cultural change. Gain insights on tailoring security awareness programs for diverse audiences and potential pitfalls to avoid. Apply these powerful communication methods to enhance your organization's security posture and drive lasting behavioral changes.

Intro
Selling Security
What is Propaganda? Who coined the term?
Types of Propaganda
Examples of White Propaganda cont. The Weather Underground
Examples of Black Propaganda
Examples of Grey Propaganda cont
Examples of Gray Propaganda cont.
How to Implement propaganda (cont)
Logical Arguments
Logical Argument Example
Desires
Desire Example
Simple Suggestion Examples
Repetition Example
What can and cannot accomplish
How to work with a security awareness
Applying the same techniques to work on different people People are people Need to shoot for the common denominator
Examples For Cultural Change
Civil Rights Movement cont.
Women's Suffrage
Dr Seuss
Operation PBSUCCESS cont
Autism and Vaccines cont
Santa Claus and Coke
Santa and Coke cont
What Can Go Wrong cont