Using the Creative Mind to Problem-Solve

Explore a thought-provoking conference talk on leveraging creative thinking for problem-solving, featuring insights from Harry West of frog and Phil Gilbert of IBM Design. Delve into the importance of design-led thinking and its relevance for professionals across all levels, from developers to CEOs. Discover how experience impacts problem-solving, the challenges of retaining designers, and Frog's strategies for fostering an environment conducive to sensitive design. Learn about Frog's transition to IBM and its focus on financial services. Gain valuable insights on the significance of designers, collaborative design processes, and the principles of human-centered design. Understand the evolving attitudes towards design thinking and its potential to revolutionize problem-solving approaches in various industries.

Introduction
Why does experience matter
Why is it hard to retain designers
What has Frog done to create an environment for sensitive designers
How has Frog made the transition to IBM
Frogs focus on financial services
The value of designers
Designing as a team
Humancentered design
The new attitude