Using Lean Analytics to Make Better Games

Discover how to leverage data for better game development in this 2019 GDC session. Learn from SocialPoint's Aviv Stern as he demonstrates the implementation of lean analytics to understand users without disrupting workflow. Explore the concept of "lean startup" strategy, Super KPIs, high-impact metrics, and effective tracking methods. Gain insights on diminishing bottlenecks, handling player data comparisons, AB testing, and verifying assumptions. Delve into practical cases, learn when to analyze data, and understand the importance of actionable insights. This talk covers a range of topics including game design, programming, and business management, offering valuable knowledge for game developers looking to enhance their analytical approach.

Introduction
What will we talk about
Cases
Why
Lean Startup
Lean Analytics
Super KPIs
High impact KPIs
How does tracking work
Game implements tracking
What we achieved
One Core Pack
Play Data
Recap
How do you diminish the bottleneck
How do you deal with players comparing data
AB testing
Dont save everything
Is it actionable
When to analyze
Verifying assumptions
A funny story
How random are those two populations