Using Generative AI to Better Understand B2B Audiences: From Topic Modeling to Text Classification

Explore the power of Generative AI and Machine Learning for understanding B2B audiences in this 36-minute talk by Lourens Walters, Senior Data Scientist at Informa. Discover how the IIRIS team manages data from over 2.5 billion customer interactions to promote 1.5K global trade shows. Learn about combining traditional ML techniques with cutting-edge Large Language Models (LLMs) to overcome challenges in audience understanding, from topic modeling to text classification. Gain valuable insights into the intersection of AI and NLP, and the future of data science for marketing. The talk covers the Informa Group vision, strategies for connecting people with knowledge, taxonomy mapping using LLMs, automated topic extraction, and includes a Q&A session.

- Introduction
- The Informa Group Vision
- How can we better connect people with knowledge?
- Use case 1: Taxonomy mapping using LLMs
- Use case 2: Automated topic extraction
- Q&A