User Research For Everyone

Discover the power of user research in this 36-minute conference talk by Aras Bilgen at NDC Conferences. Learn how to conduct quick, affordable, and effective user research without specialized expertise. Explore essential research structures adaptable to non-research roles, covering methods from simple heuristics to ethnographic studies. Gain insights on leveraging existing data, conducting on-site interviews, and performing collaborative analysis. Master qualitative and quantitative methods to maximize project impact, whether you're a designer, programmer, or product professional new to design or an experienced practitioner looking to enhance discovery approaches.

Intro
Why start with user research
Problems with user research
User tracks
Identifying what isnt working
Field Immersion
Field Guide
Analysis
Shared Analysis
Presentation
Summary