User Adoption as Proxy for Business Benefit Realization

Explore user adoption as a key indicator of business benefit realization in this 27-minute conference talk from GOTO Copenhagen 2021. Delve into why companies often struggle to extract value from software investments and discover how the principle of "less is more" can lead to greater success. Examine adoption rates and learn valuable lessons from two significant innovations in the field. Understand why adoption is crucial and how to effectively monitor it. Gain insights into strategies for improving user adoption and maximizing business benefits from IT investments. Benefit from the expertise of Troels Fleckenstein, a seasoned professional with 25 years of experience in multinational companies such as Vestas Wind Systems, Arla Foods, Fujitsu, and Novo Nordisk. Leave with actionable knowledge on leveraging user adoption to drive business value in IT development and re-engineering projects.

Intro
Why companies fail to get value from software
Less is more: https://youtu.be/1y32OpI2_LM
Adoption rate
Learn from 2 great innovations
Adoption is king
Adoption monitoring
Where to go from here?
Outro