Privacy and Security Nutrition Labels to Inform IoT Consumers

Explore a 21-minute conference talk from USENIX Enigma 2021 that delves into the development of privacy and security nutrition labels for IoT devices. Learn about the growing concerns surrounding smart device privacy and security, and discover how researchers are working to bring transparency to consumers at the point of purchase. Understand the multi-step process of label design, including consumer studies, expert interviews, and the creation of a layered label system. Gain insights into the factors that influence privacy decisions, the importance of context in presenting information, and the need for labels that cater to both consumers and experts. Discover how this initiative aims to empower IoT consumers with crucial information about their devices' privacy and security practices, following examples set by countries like Finland, UK, and Singapore.

Intro
Toilets are getting smarter and more invasive
People are concerned about losing their privacy
Smart devices are getting hacked
How to effectively provide this information?
Multi-step path to label design
What privacy factors are people concerned about?
Context is more powerful than individual factors
How social influence impacts privacy decisions?
We designed the first version of our lot label
Privacy information based on previous studies
Security information based on security guidelines
Positive attitude toward lot labels
Privacy and security are latent concerns
We interviewed privacy and security experts
We designed a layered label
Semi-structured interviews with lot consumers
Label to help find more information
Label should work for both consumers and experts
Most recent version of our label
We need you on board!