Social Cybersecurity - Reshaping Security Through Human Social Behavior

Explore a thought-provoking conference talk that delves into the concept of social cybersecurity and its impact on human behavior. Learn how social influences significantly affect cybersecurity practices and discover innovative approaches to encourage better security behaviors. Examine empirical evidence from a study of 1.5 million Facebook users, revealing how social perceptions can hinder the adoption of security measures. Gain insights into the design of more effective security systems that leverage social dynamics, including the results of a randomized controlled experiment involving 50,000 Facebook users. Understand the importance of creating observable, inclusive, and stewarded security systems to promote positive social influence. Uncover the potential of socially intelligent security systems that accommodate human behaviors, desires, and capabilities, reshaping the future of cybersecurity.

Intro
Measuring Social Influence
Matched propensity sampling analysis
Disaffiliation
Experiment
Results