Useful Primitives and Cryptography in the Ads Ecosystem

Explore the intersection of cryptography and advertising in this comprehensive conference talk. Dive into useful primitives and their applications in the ads ecosystem. Learn about universal psychography, password use cases, smart home networks, and identity-based peaks. Discover the challenges and current tools in the field, and gain insights into private computation, including private lift and record linkage. Examine the engineering challenges, scaling issues, and pricing considerations in adopting private computation frameworks. Engage with Lightning Rounds for benchmarking and participate in a Q&A session to deepen your understanding of this evolving field.

Intro
gabecapchuk
steganography
do you feel ready
Universal Psychography
Future Work
Password use cases
Smart home network
Challenges
Current tools
Identitybased peaks
How can we realize this
Basic ideas behind Lightning Rounds
Benchmarking Lightning Rounds
Conclusion
Questions
James Reyes
What is Private Computation
Private Lift
Early Adoption
Adoption Took Longer
More Education Needed
Engineering Challenges
Private Record Linkage
Scaling
Pricing
Features
Private Computation Framework
Scale