Unlocking Business Value with Advanced Analytics

Explore practical applications of advanced analytics for solving real business challenges in this 59-minute conference talk from PASS Data Community Summit. Learn how Microsoft's Data and Decision Sciences Group leverages data science to address issues like customer churn reduction, targeting, and segmentation. Discover the analytics spectrum, build predictive models, and examine case studies on network intrusion prevention, behavior analysis, and text analysis. Gain insights into the roles of data scientists and customers, and understand how better targeting can increase revenue through big data and powerful algorithms from statistics, mathematics, and machine learning.

Intro
Covering the Analytics Spectrum
Vision, Mission and Services Offerings
Industries: DDSG Data Scientist Experience
How do you build a predictive model?
DDSG Solving Real Problems: Sample Client Engagements
Preventing Network Intrusion with
Big Data Analysis
Behavior Analysis
Text Analysis
Results - Better Targeting increased Revenue
The Roles: Data Scientist & Customer
Session Evaluations