UA to GA4 Migration - MeasureCast

Prepare for the transition from Google Universal Analytics to GA4 in this 47-minute MeasureCast webinar. Learn essential steps for a successful migration, including auditing UA properties, implementing a phased approach, and adapting to GA4's new event model. Explore best practices for reporting, ecommerce tracking, and understanding key differences like time on page vs. user engagement. Gain insights on handling tracking discrepancies and leveraging GA4's new components to enhance your analytics strategy.

Introduction
Is it time to migrate GA4
Tips for agencies
Audit UA properties
Phased approach
Reporting
Best Practice
Events
Ecommerce
Components of GA4
MeasureMasters
GA4 Changes
Tracking Discrepancies
Time on Page vs User Engagement
New Event Model