UA Tips & Tricks - A View from the Inside with Gram Games, Uken, and Small Giant - Unite Now 2020

Gain insider knowledge on user acquisition strategies in this 51-minute conference talk featuring Unity's head of performance marketing and UA leaders from Gram Games, Uken, and Small Giant. Discover effective tips for acquiring the right players, leveraging different channels, and optimizing campaigns. Learn about launching broadly, implementing granular bidding strategies, adjusting bids based on device components, and planning creative rotation cycles. Explore how to optimize for post-install metrics like D7 retention and ROAS, and understand the benefits of running multiple campaign types simultaneously. Benefit from the expertise of industry professionals as they share their success stories and best practices in performance marketing for mobile games.

Intro
Why is Unity qualified to share tips & tricks for user acquisition (UA)?
Tip #1
Launch broadly to allow the ad platform to learn where the best users are
Tip #2
Deploy a granular bidding strategy
Tip #3
If user quality by device components varies, bid differently
Tip #4
Tip #5
Creative concepts and variations
What's the verdict?
Tip #6
Plan creative rotation cycles, but react to performance, not schedules
Optimize for post-install metrics: D7 retention
Optimize for post-install metrics: D7 ROAS
Run campaign types simultaneously to maximize your reach
Summary of tips