Two-Sided Networks in Healthcare - A Founder's Playbook

Explore insights from five leading digital health founders on building multi-sided networks in healthcare. Learn strategies for connecting fragmented healthcare systems, including which side to start with, winning over early users, pricing initial products, focusing on key metrics, activating additional sides, finding product-market fit, balancing customer priorities, and sustaining growth. Gain valuable knowledge from executives at GoodRx, Headway, Incredible Health, Komodo, and Owkin as they discuss creative and efficient ways to bring technological innovations to patients, providers, payors, pharma/biotechs, and pharmacies in this 39-minute talk hosted by a16z.

Intro & Disclosures
Which side do you start with?
How do you win over your early users?
How do you price your initial product?
Which metrics should you focus on?
When should you activate the next side?
How do you find product-market fit again?
How do you balance customer priorities across each side?
How do you keep growing both sides?