Translating Japanese LiveOps Strategies for Western Mobile Gaming Markets

Explore key insights and best practices for LiveOps strategies in mobile gaming, focusing on lessons from the Japanese market. Learn about the importance of LiveOps for driving user engagement and monetization, especially in Asian markets. Discover the latest trends in Japan's mobile gaming industry and how they can be applied to Western markets. Examine case studies, including Monster Strike, and understand concepts like Gacha events and media mix. Gain valuable knowledge on key pillars for successful LiveOps implementation to enhance your mobile game's performance and user retention.

Intro
Agenda
What is RipeUp
What is unique about Japan
Quiz
Case stories
Monster Strike
Monster Strike wrapup
Monster Strike January
Gacha Event
Media Mix
Pandora Gacha
Baskin Robbins
Arctic Steam
Key Pillars