Tracking HTML5 Videos in Google Analytics with Google Tag Manager

Discover how to track HTML5 videos embedded on your website using Google Analytics and Google Tag Manager in this 16-minute tutorial. Learn to capture detailed video engagement metrics, including progress and completions, for videos not hosted on YouTube or Vimeo. Follow step-by-step instructions to configure variables, triggers, and tags in Google Tag Manager, enabling you to track video interactions and send data to Google Analytics. Gain insights into setting up advanced video tracking, testing your implementation, and accessing additional resources for further learning. By the end of this guide, you'll be equipped to collect valuable data on your video performance, enhancing your website's analytics capabilities.

Introduction to tracking HTML5 videos
Variables for video tracking
Triggers for video tracking
Tags for video tracking
Testing HTML5 video tracking
Next steps